The official site for the Detroit Art & Business Institute and Andrea Rosenfeld, professional artist and business consultant to the creative community in metro Detroit and beyond.

THINK TANK: Approaching Opportunities

THINK TANK: Approaching Opportunities

AO Video cover

In April Embrace Creatives presented Approaching Opportunities with three Spotlight Experts to discuss with us how to get gallerists, sales reps and buyers to CALL US BACK!  We had an amazing turnout and host & collaborator, Galerie Camille did a great job making us feel welcomed. Read More »

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Quick Poll: Do You Have Community Partners That Help Your Art Business Grow?

daniel-hjalmarsson-loQuick Poll: Do You Have Community Partners That Help Your Art Business Grow?

Recently, while judging student’s art business plans at Wayne State University, I had a chance to speak to them about many important topics. One that stood out was the collaborators they needed to bring their creative business vision to fruition. Successful artists build relationships with people in various industries that can offer unique benefits and ideas. Growth is easier if one expands beyond their insular community and connects with non profits, municipalities, corporations and so forth.  Networking and developing community relations supports business in many ways;

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WordPress Blogging for Creative Business Owners

DeathtoStock_CreativeSpace4 11.45.06 AMWordPress Blogging for Creative Business Owners

Of course your creative business website will have images but what about writing about your studio, experiences and community engagement in your WordPress blog (or any other website/blogging platform)? Will that help to engage your audience and increase connections to your clients?  Sure as heck YEAH, it will! Not only will it bring another layer to your site but blogging well will increase your SEO (Search Engine Optimization), which means that (when done correctly) your website will slowly work it’s way up the Google ladder so when potential clients search for things like, “pottery in Lancaster” and you’re a blogging Potter in Lancaster, PA, you’ll have a better chance of showing up in their search.

Blog writing increases the number of pages on your website.

That’s the REAL secret to SEO. The more content you have, the more the search engines will have to find you and share your website to people searching. Blogging also has an indirect impact on your audience and SEO because it inspires longer visits to your website.  By bringing your audience quality content that they’ll want to read, they will stay on your website more than a minute or two – which tells search engines that your site is a good place to send people looking for that type of information. Get it? It’s all about engaging and keeping people interested and ON your website!

Alright, now that you know how VALUABLE writing articles is, how do you do it easily? Here, I’ll show you… Read More »

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