The official site for the Detroit Art & Business Institute and Andrea Rosenfeld, professional artist and business consultant to the creative community in metro Detroit and beyond.

Easy Steps to Plan Your Creative Business Blog Content

Easy Steps to Plan Your Creative Business Blog Content

Photo by Cathryn Lavery on Unsplash

Photo by Cathryn Lavery on Unsplash

Yeah, you have beautiful work on your website but do you have a blog filled with content?  Did you KNOW that search engines don’t view images when answering search results? So if someone is searching for visual merchandiser or wholesale jewelry in Detroit, they will have a harder time finding you if you mainly have images.  The titles of your images do count but not as highly as text inside your website, so let’s get you writing!

I know you’re busy so below I outline a fairly simple plan to help you publish strategic content that your visitors will engage with.

Firstly, don’t just write. You need to set goals then create article to help you reach them. Do you want to reach more people?
Get more clients to comment on your work? Build loyalty? Increase leads and customers?  Use my FREE Goal Setting workshop to set clear strategies. Read More »

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THINK TANK: Approaching Opportunities

THINK TANK: Approaching Opportunities

AO Video cover

In April Embrace Creatives presented Approaching Opportunities with three Spotlight Experts to discuss with us how to get gallerists, sales reps and buyers to CALL US BACK!  We had an amazing turnout and host & collaborator, Galerie Camille did a great job making us feel welcomed. Read More »

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Quick Poll: Do You Have Community Partners That Help Your Art Business Grow?

daniel-hjalmarsson-loQuick Poll: Do You Have Community Partners That Help Your Art Business Grow?

Recently, while judging student’s art business plans at Wayne State University, I had a chance to speak to them about many important topics. One that stood out was the collaborators they needed to bring their creative business vision to fruition. Successful artists build relationships with people in various industries that can offer unique benefits and ideas. Growth is easier if one expands beyond their insular community and connects with non profits, municipalities, corporations and so forth.  Networking and developing community relations supports business in many ways;

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