The official site for the Detroit Art & Business Institute and Andrea Rosenfeld, professional artist and business consultant to the creative community in metro Detroit and beyond.

Social Media for Artists – Marketing Experts Detail How To Use Social Media to Sell More Art

SM Video coverSocial Media for Artists – Marketing Experts Detail How To Use Social Media to Sell More Art

February 2018.

Embrace Creatives held another special Think Tank!  This time I gathered experts to discuss how to use social media correctly as a creative professional.  Watch these videos to learn about things like; how to use hashtags the RIGHT way, what platforms are best for art, what social media IS and how to save time online! Read More »

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Design a Better Email for Professional Art Business Relationships

computer-man_edited-1Design a Better Email for Professional Art Business Relationships

My mission as a Creative Business Advisor is to help Artists build healthy and strong relationships with Commercial Art Buyers. Why? Because Artists deserve to make money and professional communication is key to building a profitable partnership. You’d THINK because we spend our lives expressing ourselves that we would have no problem crafting correspondences but honestly, that tends to be an area where Artists need a lot of help.

Writing well might not seem important, especially in this age of “fast writing” and the abundance of poorly written articles and social media posts but if it’s the first time you’re talking to a potential client and you’re SERIOUS about moving forward with them, the first email showcases “who you are” as a professional. They can view your art to know if you’re a good fit, aethestically but that’s not enough. As businesses with financial goals and deadlines Commercial Art Buyers want to know that every single Artist they work with makes their business lives easier. 

An email filled with typos, grammatical errors, lack of confidence, confusing conversation, or a long-winded biography can make you appear goofy, demanding, selfish or a poor business prospect, and that is not the way to showcase how truly FABULOUS you are! 

To craft a more professional email for better art business communication take a look at my proven guides; Read More »

Posted in Blog, Good Business Health, Wholesale | Leave a comment

Ask a Creative Business Advisor: How Much Commission Do Galleries Deserve?

Screen Shot 2018-03-27 at 1.37.54 PMAsk a Creative Business Advisor: How Much Commission Do Galleries Deserve?

Recently I spoke at an art business event in Detroit and this important and often-asked question came up:

What gallery commission is typical and why do some take 50%? It’s my work and I don’t want to give up that much money from a sale.

This is how I responded: Read More »

Posted in Andrea Rosenfeld, Blog, Good Business Health, Pricing/Financial, Sales and Customer Service, Wholesale | 2 Comments