How to Make the Most of Art Shows

Brilliant Ways to Make the Most of Art Shows

Art Fair DisplaysIn person art business sales opportunities, especially with wholesale buyers, are best because you REALLY get to know your buyer but they’re A LOT of work and can be overwhelming if you haven’t been educated.

Here’s a short list to make the most out of any retail or wholesale sales show. For a more extensive explanation plus a detailed check list follow this linkPREPARE: If you don’t do the work before for a big show (or anything else of importance), you’ll waste time and money.

Below are PLENTY of important tips and strategies…

1. Make sure you have an idea of how much of your work can fit into your space.

2. The show should be doing PR but you have to create a marketing campaign to focus people on YOUR booth.

3. Do yourself a favor and invest in quality packing materials.  You don’t want breakage. Read More »

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Recycle Your Portfolio: What Gallerists Want Now

WhatArtGalleriesWant

Recycle Your Portfolio: What Gallerists Want Now

I talk with creative businesses often, in fact I was just a guest speaker at a Success Summit in Cleveland with gallery owners, so I was surprised to hear a student in my Mind Your Art Business Growth Course, Ann Arbor mention that the galleries that she’s been speaking to don’t want a traditional portfolios. You know, the bulky ones in black cases with translucent sheets, like the image above.

I’m old-school and am used to sharing traditional portfolios so I decided to ask some gallerists and other professionals how they currently want to receive an artist’s images and although they are different sized businesses with different clients, they had similar answers. Read More »

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Want to Sell More Art? Take Good Care of Your Customer

image source: www.iwave.com

image source: www.iwave.com

Want To Sell More Art? Take Good Care of Your Customer

I share this story with my students in my Mind Your Art Business Growth Course because it’s the perfect example of what too many small business owners do to turn off buyers and lose sales. During a Detroit studio tour, a studio owner told me about a still life sketch/paint program she presented in her space.  As I was newly replanted in Michigan I thought this would be a great way to keep sketching and meet other local artists. Excitedly, I told her I was ready to partake and she handed me a sign-up form.

I never heard from her.

She had me in the palm of her hand. I was ready to give her my money and come back to her studio, where her own artwork hung, and begin a potentially fruitful business relationship but she didn’t follow up.  She lost me and my business.

Tooooo many artists that I’ve met and even bought work from haven’t contacted me after the sale. Not to thank me. Not to show me new work to purchase or share their studio news or exhibitions. Some have but many more haven’t.

FACT: Increasing customer retention rates by 5% increases profits by25%-95%. That means that if someone buys from you and you keep them as a client, your profits rise (you sell more!). And it’s easier to sell to people who’ve purchased from you previously than it is to find NEW clients. How do you get your clients to love your company and keep coming back? Read More »

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