The official site for the Detroit Art & Business Institute and Andrea Rosenfeld, professional artist and business consultant to the creative community in Detroit and Michigan.

Preparing Your Creative Business for Impressive Holiday Sales

Image Credit: David Everett Strickler

Image Credit: David Everett Strickler

Preparing Your Creative Business for Impressive Holiday Sales

Get ready, get set, GO!!! Let’s face it, there’s MILLIONS of artists, designers and makers clammoring to sell similar artwork so it’s important to me that my DABI members are better prepared for the biggest growth opportunity of the year. With Halloween on the horizon, October is the month where people begin to think about holiday purchases so use September to detail innovative and “doable” marketing strategies. Read More »

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Social Media for Artists to Achieve Remarkable Results

social media for artists

Social Media Checklist for Artists to Achieve Remarkable Results

ALL RIGHT, your art or creative service is ready to roll! Your hangtags are printed, packing material is set neatly aside, service menu with healthy price points is squared away and you’re ready to process orders. Now to get the word out!

Those that know me or heard me teach, know that I’m an advocate for in-person, art business relationship building but since you can’t be everywhere at once, social media for artists a good way to be seen by an abundance of potential clients and get online art sales.

I’m sure you use social media as an individual and maybe you’ve set up your creative business marketing accounts but without a structured social media for artists plan, your messaging will be haphazard or lackluster and not get you the results you deserve. Let’s fix that, shall we? Read More »

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How to Make the Most of Art Shows

Brilliant Ways to Make the Most of Art Shows

Art Fair DisplaysIn person art business sales opportunities, especially with wholesale buyers, are best because you REALLY get to know your buyer but they’re A LOT of work and can be overwhelming if you haven’t been educated.

Here’s a short list to make the most out of any retail or wholesale sales show. For a more extensive explanation plus a detailed check list follow this linkPREPARE: If you don’t do the work before for a big show (or anything else of importance), you’ll waste time and money.

Below are PLENTY of important tips and strategies…

1. Make sure you have an idea of how much of your work can fit into your space.

2. The show should be doing PR but you have to create a marketing campaign to focus people on YOUR booth.

3. Do yourself a favor and invest in quality packing materials.  You don’t want breakage. Read More »

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