The official site for the Detroit Art & Business Institute and Andrea Rosenfeld, professional artist and business consultant to the creative community in metro Detroit and beyond.

Interview with Olga Stella of Detroit Creative Corridor Center on the Role Artists Play in UNESCO Detroit’s City of Design Designation

UNESCO Detroit City of Design - Detroit Art & Business Institute

Interview with Olga Stella on Art and Design’s Role in UNESCO Detroit City of Design Designation

Detroit recently received the prestigious Design Designation from the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the city is celebrating and planning! Designated as the first and only city in the United States to be a UNESCO City of Design, Detroit is part of a worldwide network of 116 cities from 54 countries committed to investing in creativity as a driver for sustainable urban development, social inclusion and cultural vibrancy.

Based on this exciting UNESCO designation, Detroit Creative Corridor Center (DC3) is launching its visioning process and they asked me to interview their Executive Director, Olga Stella.  Of course, my first thought was, “I need to ask her how will this initiative affect my DABI creative members? How will individual artists and designers benefit?” Below, find the Q & A. Read More »

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Preparing Your Creative Business for Impressive Holiday Sales

Image Credit: David Everett Strickler

Image Credit: David Everett Strickler

Preparing Your Creative Business for Impressive Holiday Sales

Get ready, get set, GO!!! Let’s face it, there’s MILLIONS of artists, designers and makers clammoring to sell similar artwork so it’s important to me that my DABI members are better prepared for the biggest growth opportunity of the year. With Halloween on the horizon, October is the month where people begin to think about holiday purchases so use September to detail innovative and “doable” marketing strategies. Read More »

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Social Media for Artists to Achieve Remarkable Results

social media for artists

Social Media Checklist for Artists to Achieve Remarkable Results

ALL RIGHT, your art or creative service is ready to roll! Your hangtags are printed, packing material is set neatly aside, service menu with healthy price points is squared away and you’re ready to process orders. Now to get the word out!

Those that know me or heard me teach, know that I’m an advocate for in-person, art business relationship building but since you can’t be everywhere at once, social media for artists a good way to be seen by an abundance of potential clients and get online art sales.

I’m sure you use social media as an individual and maybe you’ve set up your creative business marketing accounts but without a structured social media for artists plan, your messaging will be haphazard or lackluster and not get you the results you deserve. Let’s fix that, shall we? Read More »

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