The official site for the Detroit Art & Business Institute and Andrea Rosenfeld, professional artist and business consultant to the creative community in metro Detroit and beyond.

Category Archives: Marketing and Branding

Posts written about marketing and branding for the creative community!

Easy Steps to Plan Your Creative Business Blog Content

Easy Steps to Plan Your Creative Business Blog Content Yeah, you have beautiful work on your website but do you have a blog filled with content?  Did you KNOW that search engines don’t view images when answering search results? So if someone is searching for visual merchandiser or wholesale jewelry in Detroit, they will have […]
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Quick Poll: Do You Have Community Partners That Help Your Art Business Grow?

Quick Poll: Do You Have Community Partners That Help Your Art Business Grow? Recently, while judging student’s art business plans at Wayne State University, I had a chance to speak to them about many important topics. One that stood out was the collaborators they needed to bring their creative business vision to fruition. Successful artists build relationships […]
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WordPress Blogging for Creative Business Owners

WordPress Blogging for Creative Business Owners Of course your creative business website will have images but what about writing about your studio, experiences and community engagement in your WordPress blog (or any other website/blogging platform)? Will that help to engage your audience and increase connections to your clients?  Sure as heck YEAH, it will! Not […]
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