The official site for the Detroit Art & Business Institute and Andrea Rosenfeld, professional artist and business consultant to the creative community in Detroit and Michigan.

In Person Course

The Mind Your Art Business Growth Course

Escape the Starving Artist Syndrome and Begin Making Money

Hi there! In case we haven’t met yet, I’m Andrea Rosenfeld, professional artist and creative business consultant who’s guided hundreds of artists, makers and designers to clarity and higher profits. What’s my passion? To help artists make more money.  There’s no secret to get where you want to go, but with my expert guidance and creative strategies, you’ll have a clear guide to move you to a really strong art business.  

First, a few questions…

1.) Do you want to stop the confusion and frustration of learning business stuff?

2.) Wanna feel the thrill of actually KNOWING that you’re making money (and how much)?

3.) Tired of wasting studio time posting on social media and fixing up your website with nothing to show for it?

If you answered, “Yes” to any of these then you’ve come to the right place.

Learning Creative Business Skills is Easy!

 As a creative business consultant and educator, I’ve empowered over 280 creative business owners [and counting], so I get it. Creating is “who we are” and fills us with joy while the business crap sounds boring or scary. That’s why I designed my course specifically for our artistic minds. I personally educate artists and designers so business skills become understandable and easy to use, immediately. [not in S.E. MI? Enroll in my online course!]

Students listening to social media guest speaker in our Ann Arbor location

Students listening to social media guest speaker in our Ann Arbor location

Don’t Let Fear Stop You From The Successful Art Business You Deserve

With close to 10 years of consulting experience, I realize that the majority of creatives don’t know the first thing about what to do OUTSIDE of their studio, you know, with the elusive “business stuff”.

Honestly, if you keep doing what you’ve BEEN doing you’ll most probably stay stuck in the same spot with no real growth. Lets get you more sales and adventure, shall we?

Get ready for a transformational experience.

a deep dive into costing and profits

brilliant sales and relationship building techniques

the ins-and-outs of marketing, in-person and online 

strong business relationships and new sales opportunities

 expanded peer collaborations and support


Payment Options



Your Creative Peers Moved Their Business Forward and So Can You!

“I now think strategically, streamline my tasks, budget realistically, plan my sales goals based on REAL costs, and attract REAL customers, in fact I increased my profits 600%!  -Angela F. – event planning, Warren, MI

“I absolutely LOVED this course. The information was beneficial and presented in a way that was manageable. This course is PERFECT, whether you’re just starting your business or are already established. -Ella C. – jewelry artist, Detroit MI


 Mind Your Art Business Growth Course Graduate Testimonial.

To pause, click button, above.


This course is everything I never CLEARLY learned in business school! I had SO many questions marks about pricing, doing business legally and my business identity. I NO LONGER feel like I’m floundering.” Jessy B. – mixed media, Ann Arbor, MI

“The MYAB course has transformed the way I think + approach business. It has touched on every aspect from financials and legal, to social media and developing relationships. I have a solid plan now to begin my business strategies.” Kathleen A. – fine art, Ann Arbor MI

“The technical info blended with support system helps you get started and brings you into a community of people on the same path with a willingness to help you succeed. So happy I signed up! Rachael B. – calligraphy and stationary

It gently faces you towards the essential back-end of business building and guides you through navigating the sometimes, less than fun aspects without being overwhelming”. – Katie B. – ceramics, Hazel Park, MI

Wonderful, covers a lot of important information in the 8 week time period and allows for great networking.” – Nasryn A. – fine arts, Dearborn, MI

For me, personally, I was able to make great strides in the business end of things. Andrea has been such a pleasure to learn from and I plan to keep knocking on her brain for advice!” – Re’Nisha B. – fashion design, Detroit, MI

The Abundance of Education You’ll Learn

Class #1: Core Business Strategies
Class #2: How to Become a Professional Business
Class #3: Pricing for Profit (product & service)
Class #4: Determining Value & Benefits + Finding Your Ideal Clients
Class #5: Healthy Financials to Set Your Growth Course
Class #6: Branding, Marketing and Promotional Materials
Class #7: Selling to Clients, Wholesale and Retail plus Trade and Industry
Class #8: Collaborations to Profit From + Business Pitch

It’s Time to Choose…

Instead of stagnating,  join me and your art peers for a confidence-building and transformational journey?

I’m committed to not only to make you more money but to get your art to people who respect, appreciate and want what you’re passionate about.

Enroll via Pay Pal below


Payment Options



Mind Your Art Business Course is designed for:

artists, makers & designers
event planners/entertainment
retailers / ecommerce
graphic/web/branding
interior designers
spiritual guides
fashion/pattern-making
content writers and social media
non-profits
recording studios/producers/musicians
service providers
ALL creative, small business owners!!! 

Enroll for 16-hours of easy-to-understand, useable creative business strategies with a HUGE binder filled with tools, checklists and valuable resources, plus you’ll learn in a safe community of like-minded supporters, all for only $475.

BONUS – Each Graduate receives a private coaching discount, a free Mini Goal Setting Guide plus 10 Tips to Build a Successful Business.

I’m REALLY excited for the opportunity to meet you and bring you into the Detroit Art & Business Institute community and guide you to everything you want your creative enterprise to become! If you have questions, please contact me.

To your creative success,

~Andrea Rosenfeld


Not in S.E. Michigan? Learn with me online!

Art Business Online Course


Spring 2017 Semester in Ann Arbor, MI

A2_Artist_pitch2

Artist pitching her company to her “ideal buyers”, the other students!

Artists helping one another with value propositions.

Artists helping one another with value propositions.

Students listening to social media guest speaker!

Students listening to social media guest speaker!


Winter 2017 Semester in Detroit, MI

Thank you to Detroit Center for Design + Technology for the use of their co-work space! It was a very inspiring and well run center and we were thrilled to build a creative businesses there.

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File_003 (1)

Students listening to guest speaker, Brian Colman of Hadrout talk about the “how to” of e-commerce.


 

Fall 2016 Semester in Detroit, MI

Thank you to Detroit Design Center for the use of their Detroit showroom! It was a very inspiring place to learn how to build a creative business.  I look forward to teaching there again Winter, 2017!

Here are a few students while sharing their Graduation Pitch with us!

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Summer 2016 Semester in Troy, MI

Sean Yalda, of Pitch Black Media guest speaking about social media and web development

Great students again!  Lots of conversation and introspection! Thank you to Spectrum Financial Resources in Troy,MI for use of their corporate office!

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Smiling students in conference room of Spectrum Financial in Troy.

Spectrum_Financial


 

Winter 2016 Semester in Ferndale, MI

Fun video from the session at Level One Bank, Ferndale!


Spring 2015 Semester in Dearborn, MI

DABI's 1st graduating class!

DABI’s 1st graduating class!

Snippets from our PREMIER, Mind Your Art Business Course!

Snippets from our PREMIER, Mind Your Art Business Course!